General Election Campaign - July 24
A selection of items I'm able to disclose, everything else is internal and confidential.
Six weeks of intense, fast and reactive assets to create to win the General Election. Additionally, I designed and created a guide for voters who wanted to endorse Labour; a 60pp Short Campaign Handbook and a 20pp Maximise the Vote Toolkit both of which were sent out to every member of staff, constituency and campaign centre staff.
- Freeposts/ Direct Mail/Leaflets
- Social Media graphics
- Merchandise
- Guides and documents
First Steps for change
This campaign was launched straight after winning major gains at the Local and Mayoral Elections. A campaign that would have developed throughout the summer, however a General Election was called soon after. Fortunately, some aspects of the campaign were used during the GE. The initial concept was devised from the agency Lucky Generals, which was then passed over for us to implement across various formats.
- Self Mailer 2pp
- Social Media graphics - policy specific
- A5 cards - policy specific
- A4 England and Scotland documents 4pp
- Billboards - NHS policy specific
- A5 Flyer 2pp
Labour Missions - Policy specific
Crime leaflets from ideation to Print/Labour Shop for constituencies; and the Green Prosperity Plan for a national print and social campaign, both used for campaigning in the Local Elections May 24.
Pension leaflet
A leaflet focusing on the pension vote for the local elections 2 May 2024. L to R ideation to Print/Labour Shop
Tory Tax Advan
Ideation for 5 April Tory tax plans with £700 Stealth Tax and £170 council tax. This would hit voters with a double tax. We were tasked to generate ideas for an advan to go around Westminster. I tried to use ideas that showed the big hit that didn’t use boxing gloves.
Budget Battleground Leaflet
A leaflet focusing on the post-budget (April 24) for battleground seats during an action weekend. L to R ideation to Print/Labour Shop.
Post Local Elections Tory Attack’s - 5 PMs
In early May, we were asked to come up with ideas around the 5 Tory PMs, for each day a different PM would be highlighted. The main narrative was despite being different PM’s, they left the country in tatters created chaos and destruction in their wake, such as Cameron (sets off the chaos and runs), Johnson (lies) and Truss (wrecking ball). The output would be poster/digital campaign.
- Posters
- Social Media graphic
- Direct Mail/Leaflets
Shop | Politics | Indesign | Illustrator | Print | Concept | ideation
